For instance, by launching a search campaign on Google Ads, you can take your business to the top of the Google search results and put your brand in front of your target audience. So every time, someone searches for your target keywords, your ad will show up, and your compelling ad copy will persuade users to visit your landing page. And a well-designed landing page will engage your visitors and turn them into leads and customers.

With Google Ads, like with any other PPC platform, you are charged only when someone clicks on your ads. This means that you are not paying for the space that your ads take; rather, you pay when someone is interested in knowing about your offer and clicks on your ad to know more.

In short, you are paying for the opportunity to convert a prospective customer who is actively looking for information and is ready to make a decision.

The amount you pay for each click depends on how competitive the bid market is and your campaign’s Quality Score. While you have no control over the market, you can certainly improve your quality score to reduce your cost per click and maximise your returns.

Believers when you say this – investing in a Google ads campaign is certainly worth every cent you put in. Advertisers typically see a 2x return by launching Google Ads PPC campaigns.

The Initial Setup

Step 1 – Understanding Your Requirements

Once you approve our quote, we will send an assessment form for you to fill details such as why your business is good at what it does, information about your current PPC campaign, your current marketing strategy and information about your ideal customer.

We begin to plan your campaign only after we get to know your business, goals, products/services and customers in detail. We will also request access to your existing PPC campaign as well as your Google Analytics account in order to leverage your data.

Step 2 – Creating Your New Google Ads Campaign

This is the phase where we get busy and leverage our exceptional PPC skills to set up and optimise your new Google Ads campaign. We will carry out in-depth keyword research, create ad groups, develop sitelinks and write compelling ad copy and send it all for your review. We will keep amending until you approve.

Step 3 – Going Live

Once you have signed off the account setup, we will upload your credit card information to Google to launch your campaign. This is where all our hard work begins to pay off – you will begin receiving targeted traffic in no time.

Monthly Campaign Management

Many newbie marketers assume that once the Ads account goes live, the job is done. However, that approach won’t take you far.

For one, Google is constantly updating the Google Ads console. And second, your competitors are proactively updating their PPC strategy as well. So it’s important to constantly monitor, refine and calibrate your PPC campaign for maximum performance.

To keep the revenue rolling in, we carry out the following activities across the month:

Task 1 – Bid Price Management

Each keyword carries a different cost per click and conversion rate. Consequently, the ROI varies from keyword to keyword. Every time a user searches on Google, your competitors are bidding for that particular keyword. Every auction has different data points. Now a typical account may have hundreds of keywords, making the task of bid price management, complex and overwhelming.

That’s why most businesses leave the task to Google Ads management agency. For best results, we will update your bid prices for each keyword, usually on a daily basis.

Task 2 – Split Testing The Ad Copy

Your ad copy is the heart of your PPC campaign. Conveying the right message to the right customer at the right time is our end goal. Although our copywriters have years of experience in ad copywriting, we find that testing different ad copy and pitting one ad copy against another is the best way to maximise your ROI.

Task 3 – Refining Account Structure

As data begins to accumulate, we will proactively make structural changes to your Google Ads account for maximum results. This includes tasks such as new campaigns, new keywords, new ad groups or pausing unprofitable ad groups.

We will constantly monitor and refine your Ads campaign to ensure your campaign is the most effective at all times.

Task 4 – Data Mining And Negative Keywords 

Our Google Ads specialist in Palmerston North will dig deep into your Google Analytics data and customer search query data to understand what your customers are looking for. This can also mean adding negative keywords to your campaign to avoid showing your ads to traffic that is not relevant.

Task 5 – Reporting

Here at Business Website Group, we believe in 100% transparency and will keep you posted at all times. We will link your Google Analytics account to your Google Ads account so you can have complete access to the data at all times. We will also send in-depth reports outlining your rankings and results along with our thoughts.