Google Ads Campaign
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Google Ads Campaign
Something to Suit Every Business
Google Ads, formerly Google AdWords, is a digital advertising platform that allows you to display your ads in the search results and pay only when your ads are clicked on. With Google Ads, you can target your ads to specific geographic locations, keywords and target audience.
Google Ads is a pay per click (PPC) platform and follows an auction & bidding process. You bid for ad slots, add a list of keywords you want to target, choose your target audience and set up your ad campaign. Your ads will show up when someone searches for a keyword that you have bid on. But you don’t pay for displaying your ads. You only pay when a user clicks on your Rotorua PPC ad.
What sets Google AdWords apart from other PPC platform is that your ad placement, ad positioning and ad cost depend on two prime factors:
All of this may sound highly complicated but the reality is that it works. Google Ads is known to deliver stunning results for businesses and should be an integral part of your digital marketing strategy.
Search users who land on your website through Google Ads are 2x more likely to purchase something compared to those who arrive through organic search results. Google AdWords are excellent for improving your brand exposure as well. In fact, you can expect to improve brand awareness by upto 80%.
And talking of results, Kiwi businesses on average earn $2 for every $1 that they spend in a Google Ads campaign.
In addition to boosting your online visibility and brand exposure, Google Ads can drive crazy traffic. Why is that so? It all boils down to timing. After all, you’re targeting customers when they are actively searching for products/services you have to offer.
Another advantage of Google Ads is its powerful tracking tools. By connecting your Google Ads account with Google Analytics you can track the performance of your campaign including the number of impressions, click-throughs and conversions. You can use the data provided in the Google Analytics dashboard to identify campaigns are working for you and which are not delivering the results you seek.
If you notice that people are clicking on your ads but are not taking any action after they land on your website, you can make changes to your website, ad or offer to drive conversions.
As your Google Ads agency in Rotorua, we leverage our know-how and experience in PPC management to set up an ad campaign that delivers results. Many businesses across New Zealand make the mistake of not using all the available tools to optimise their ad campaign for performance. Just as is the case with any PPC campaign, every click costs you money. So, it’s important to optimise your campaign for quality traffic that converts into sales while reducing wasteful clicks.
That’s why it makes sense to hire an experienced Google Ads management agency in Rotorua like Business Website Group.
There are many reasons why your business must consider investing in an effective Google Ads campaign. Not only is PPC a highly effective way to drive traffic to your website but it’s also highly-targeted, cost-effective and produces quick results.
If you’re still not sure, let’s explore more about each of these benefits.
Google Ads is Cost-Effective
When it comes to traditional advertising options like print or TV advertising, you are paying for the space your ad takes up. Moreover, the advertising cost can be extremely high, running into thousands of dollars.
With PPC, you are not paying for the space that your ad occupies. You only pay when people click on your ads. As a result, PPC ads are highly cost-effective. After all, you are paying Google only when there’s an excellent opportunity for conversion.
Google AdWords Delivers Quick Results
Your PPC ads begin to show up as soon as you put a bid on the keywords you are targeting. In fact, with an excellent Quality Score, your ad can drive quality traffic to your website within the first few days of launching your campaign.
So when you want to see quick results, PPC is an excellent option.
Google Ads are Extremely Targeted
Another benefit of Google Ads for your Rotorua business is that it is hyper-targeted. There are many different ways to target your audience including:
Google Ads Campaign
Google Ads management is a proactive process. It’s not a strategy that you simply set and forget. As a business owner, your plate is already full managing your business, ordering inventory and handling customer service among other things. With so many things to manage, you are hardly left with time to manage your PPC campaign. That’s where a Rotorua Google Ads agency comes in. Here are the benefits of hiring an agency:
Ready to Boost Your Sales with PPC Management Services in Rotorua?
Are you ready to drive sales, boost your bottom line and grow your business with a targeted PPC campaign? Contact Business Website Group today to see how we can help achieve your marketing goals whilst keeping with your budget.
Having generated hundreds of thousands of leads for businesses across Rotorua and New Zealand, our Google Ads agency knows how to win customers for your business. With a combined experience of over 50 years, our PPC specialists know what it takes to launch a successful Google Ads campaign.
As a full-service digital marketing agency in Rotorua, we offer not only Google ads management but the complete range of digital marketing solutions including SEO, email marketing, social media marketing, content writing and website design.
If you are searching for a Google Ads management agency in Rotorua that can drive explosive results for your business, contact Business Website Group today.