Google Ads Campaign
Contact Us Today – We’d Love to Hear from You
Whether you have a question, would like a quote for our digital marketing services, or want to get more information, we’d love to hear from you. Give us a call or complete the contact form and a member of our team will get back to you as soon as possible.
Our digital marketing services will make the web work for your business. Get in touch today.
Google Ads Campaign
Something to Suit Every Business
In today’s highly competitive market, it’s important to work with a clear vision. The days of $0.03 clicks are history. Today’s PPC ad campaigns are influenced by in-depth keyword research, efficient account structuring, proactive bidding strategies and conversion optimisation.
You may have a highly effective funnel, but can you say the same for your conversions? Our Google Ads specialists in Wellington will ask targeted questions like these to design a laser-focused Google Ads campaign that delivers quality leads and makes a solid impact on your sales numbers.
With access to a wealth of consumer data, we can help you to ace the PPC game. Let us know what your marketing goals are and we will dig into our data and extensive experience to design a PPC strategy that drives quality leads and boosts your revenue.
Target the Right Audience
We leverage behaviour analysis, audience targeting and consumer data to gather useful insights about your target customers. That will go a long way in marketing to the right audience at the right time.
Move Fast
Developing an organic presence takes time. It’s a game for the long-haul. However, pay per click (PPC) advertising is a great way to reach your target customers instantly. You don’t have to wait for traffic to arrive. Get customers today!
Beat the Competition
We give you the opportunity to reach out to consumers who are shopping with your biggest competitors. You get highly targeted leads who are not only actively searching for the products/services you offer but are also ready to convert.
Reduce Wasteful Clicks
When we launch your Google Ads campaign, our specialists in Wellington will make every dollar count. Every click counts so we won’t let a single click go to waste. Our team is hands-on and agile, proactively measuring, testing and refining your PPC ad campaign for performance.
Google Search Ads
Getting your website at the top of the search engine results pages (SERPs) is a great way to drive traffic. A natural placement via SEO can take a lot of time, patience and dedication. So search ads can plug that gap by giving you the opportunity to show your website at the top of SERPs instantaneously.
All you need are clearly outlined business goals, a set budget, keywords to garget and highly effective landing pages to send visitors from your PPC campaign.
Google Search Ads are generally displayed below, above and to the right of the search results. Running a PPC campaign for search includes:
Our PPC specialists in Wellington can handle of this for you. All you have to do is get in touch with our team. With years of experience in Google PPC ads, our experts can generate excellent ROI for your budget.
Display Ads
Whether you are running a brand awareness campaign or a direct response campaign, display advertising is an important advertising medium.
Also known as banner advertising, display advertising is an extremely affordable way to take your brand in front of a huge portion of your target audience.
Display ads are different from search ads in that they appear on websites and not in search results.
The Google Display Network boasts a network of websites that people spend a lot of time on. These websites will display your ads when people are reading/watching content that interests them.
Our Google Ads team in Wellington will assess where and how display ads can fit into your digital strategy and scope out the ad placements that deliver the highest engagement and conversions.
Video Ads
Google owns YouTube, the world’s most popular video site. Advertising on YouTube is a great way to connect with your target customers and tell them a bit more about your brand and products/services. Your ads can be displayed in an array of lengths and sizes depending on where they’re placed.
Our Google Ads specialists in Wellington can produce high quality video ads for you or even adapt your existing TV ads.
Google Shopping Ads
Google Shopping Ads (previously known as Product Listing Ads) are highly effective ads that can help increase your online sales using richer product information – product pictures, business name, pricing and more – without adding more ad text or keywords.
Our Google Ads team specialises in driving conversions and managing profitable shopping ad campaigns for e-commerce businesses. We can use your product feed to showcase your products in Google when people are searching online.
Your product feed is an important part of a Google Shopping campaign. We will optimise your product feed to ensure Google can easily read the information, which improves visibility, clicks as well as conversions.
Here are the benefits you can benefit from Google Shopping Ads managed by our experts in Wellington:
Remarketing
PPC remarketing is a fantastic way to gain leads that may have otherwise been lost. With PPC remarketing, we can help you target previous visitors to your website.
It is a highly cost-effective ad strategy that can deliver extremely high ROI. Let’s take a look at some facts and figures:
We can make your marketing budget work for you by showing your ads to these previous visitors. By repeatedly targeting them, we can drive conversions and generate qualified leads for your business.
Real-Time Bidding
If you are always on the lookout for new, more effective ways to advertise your brand, look no further than programmatic display advertising. Our Google Ads team in Wellington has a wealth of experience in this form of display advertising, which essentially displays your ad creative to people you might never have considered, delivering solid traffic to your website.
Programmatic advertising is the upgraded version of online display advertising. This system allows you to automatically buy advertising space for display ads and relies on algorithms and industry rules to determine when and where an ad should be displayed.
By leveraging data received from your target markets, this advertising technique allows you to target specific demographics by their interests and needs, advertising to them irrespective of the page they are on. This allows your brand to reach people who might not be searching for your keywords. What’s more, you can reach a larger customer base.
Programmatic advertising is a cost-effective strategy compared to many other techniques, which means you get to enjoy better ROI.
Mobile Advertising
If you are not leveraging mobile advertising, it’s time to reconsider your decision!
Mobile advertising is an effective strategy that should be an integral part of your advertising campaign. But this is something that you shouldn’t try yourself. Mobile advertising calls for extensive experience and a complete understanding of mobile advertising tools. That’s where our Google Ads specialists in Wellington come into the picture.
About 61% of smartphone users use their devices to search for information online. That’s a lot of people you could be targeting with a mobile ad campaign. Typically, a mobile search is said to be more action-driven compared to a desktop search given that these search users are looking for instant and useful information. This means much higher and better sales for you, provided these users find your ads and website.
There needs to be a difference in mobile web content compared to desktop optimised content. There’s also a need to leverage mobile-specific advertising strategies. This includes elements such as CTA buttons, call extensions placed directly in the ad and on the mobile site’s homepage.
This way visitors can quickly engage with your business, making a purchase instantly and contact you where necessary. Downloadable content is another important aspect to consider, for example, service guides or product price lists.
If you are looking to start a mobile advertising campaign, BWG can help. We can plan and design an effective mobile PPC campaign for your website.
Google Ads Campaign
Contact us online or call us on 09 390 3997 to get started. No matter your budget or industry, our Google Ads specialists will take the time to understand your business and goals to design a wining PPC campaign for your business in Wellington. We look forward to talking to you.
