SEO Dunedin

SEO Dunedin – Our Services

Technical SEO

Technical SEO is all about optimising your website to ensure it is indexed (or ranked) efficiently in the search engines.

It’s important to ensure your business website is structured such that the search engine spiders can crawl it easily. Our SEO experts in Dunedin specialise in technical optimisation and will take care of a variety of aspects to improve your site’s performance including:

• Check for technical duplication and fix any errors
• Create robots.txt files and sitemaps to ensure search engines know which pages must be crawled
• Improve page load speed
• Clean the code
• Improve website structure
• Resolve duplicate content issues
• Create XML sitemap
• Check your site for keyword cannibalisation
• Check and resolve duplicate metadata
• Ensure the site does not have duplicate content
• Check and fix broken links
• Minimise redirects

On-Page SEO

On-page optimisation is the process of optimising your web pages so that they rank well in the search engines. This technique is concerned with all the aspects of your site that can be improved.

The best part about on-page SEO is that it is completely in your control. With our on-page SEO services, we can help you take charge of these factors to drive your website’s visibility in the search engines.

On-page SEO calls for proactive work and regular maintenance. You must optimise your website constantly to ensure it’s performing efficiently. Every new page or content that’s added to your website must be optimised for SEO.

There are several factors that affect your rankings in Google and managing each one of them could soon become tiresome and cumbersome. That’s where our SEO agency in Dunedin can help.

Here are the four important on-page SEO factors that affect your website’s ranking:

• Page content – When someone visits your site, it’s because they believe your page will provide the information they are looking for. Google wants to provide its users with useful, relevant information, so it looks at your page’s content. It’s important to ensure your content is aligned with the user’s search intent. When creating content for your pages, it’s important to optimise them for your target keywords. Our Dunedin SEO copywriting team can create highly engaging, relevant, useful and SEO optimised content for your website pages.
• Meta tags – Meta tags are a very important part of on-page SEO. These tags tell search engines about your page, helping with your page rank for your target keywords. When optimising your site for SEO, it’s important to customise your meta tags to attract search users and improve your click-through rates (CTR).
• Title tags – Title tags greatly affect your on-page SEO. What’s the first thing search engine users see when they see your page in the search results? Your title! A compelling, relevant and SEO optimised title will help persuade them to click on your page. Google also considers title tags as important. It reads your title tag and compares it with the rest of your page to ensure the title is relevant to the content on your page. The ideal length for a title tag is 50 to 60 characters. Any more than that and your title will be chopped off. Our Dunedin SEO agency will create clear, short and compelling titles and also optimise them for your target keywords.
•  URL – The URL is another very important on-page SEO factor. Google prefers shorter URLs as they are easier to understand and crawl. The best URLs are those that are simple, clean and easy to read. And of course, they must include your target keyword so Google easily understands the context of your pages.

Off-Page SEO Services

Off-page optimisation is an optimisation strategy that’s focused on factors that are off your website. These are factors that are not in your control and at best can only be managed. However, off-page ranking factors hold a bigger sway on your rankings as they seem to demonstrate the authoritativeness, expertise and trustworthiness of a website/page.

A top ranking in the search engine is the result of white-hat SEO strategies. Although spammy link building strategies may result in inbound links in the short term, they may not earn you the top spot in the search engines.

At BWG, we offer white-hat, spam-free and genuine off-page SEO services in Dunedin. With our off-page SEO services, you can rest easy knowing that we will improve your site’s off-site SEO through proven, white-hat strategies.

Off-site optimisation strategies such as link building, disavowing links, and earning social media shares can help boost your search rankings.

Here are some of the top off-page SEO services we can provide for your Dunedin business.

• Earned media – Our earned media experts will create original content to attract backlinks and social media shares. Our online marketing specialists can create online guides, guest blog posts and infographics as part of this service.
• Outreach – We will leverage our extensive network of outreach experts to build your brand and online reputation. Our experts can help get your business the coverage you deserve from journalists and bloggers.
• Content promotion – Need help making your content go viral? Our content promotion services can help you do just that whilst earning valuable backlinks from reputed websites. From individual outreach to ad campaigns, our SEO agency will take care of the promotional process from start to finish.
• Link analysis – Get a comprehensive link analysis from our expert SEO professionals in Dunedin. This report will tell you how our experts will boost your backlink profile and search engine rankings.
• Link disavow – Want to get rid of spammy or unnatural links that could spell doom for your website? Our SEO experts can disavow all unnatural links off pointing to your site to ensure your link profile is pristine and white-hat.

How Our SEO Dunedin Agency Can Drive Results for Your Business

Achieving your SEO goals with all the above strategies does in no way mean that you to create keyword-stuffed copy. All you need is a well-designed plan.

BWG is an experienced SEO agency in Dunedin with a huge team of experienced SEO experts, content writers and graphic designers. We can work on any platform out there including Magento, Shopify and WordPress.

We will work with you to put together an SEO strategy that improves online visibility and drives quality traffic your way.

Our team will work with you to understand your goals, your business and your products/services. We will begin with a thorough SEO audit to understand the strengths and weaknesses of your current SEO strategy. This will helps us understand what’s working and what needs improving.

Our SEO experts in Dunedin will then do an in-depth keyword research to find the most relevant and feasible keywords for your company. We will also do a competitor search to understand what your competitors are up to identify the SEO strategies that are working for them.

Once these basics are in place, our SEO copywriters will create highly engaging and compelling copy that’s optimised for your target keywords. Our focus is not just traffic; as a results-focused SEO agency, we place emphasis on improving your conversions.

Likewise, our SEO specialists will optimise the on-page factors of your site for an SEO boost. With our off-page SEO services, we will implement a range of strategies to improve your site’s authority.

All in all, you get access to a balanced strategy that’s focused on quality over quantity, conversions over traffic and ROI over clicks.