SEO Tauranga

A good ranking in the search engines gives your business high visibility. A good SEO strategy and a professionally designed website can work together to make it a reality.

Here at BWG, we do that by offering SEO consultation services to identify the most suited digital marketing strategy for your company and plan to make it work for you in the long term.

Our data-backed approach combined with a collaborative process ensures progress for your campaign and success for your business, improving sales and bottom line.

Keyword Research

So much of your SEO campaign’s success depends on the choice of keywords. That’s why our SEO agency in Tauranga begins with in-depth keyword research. Here’s how you can benefit from our process:

• Uncover the keyword opportunities
• Benefits of a keyword opportunity
• Understand how to leverage a keyword opportunity
• A wholesome content strategy that’s based on the keyword opportunity

Here’s a look at our extensive keyword research process:

• Keyword Research – We gather anywhere between 1,000 to 5,000 keywords for a client depending on their industry. We collect keywords from a wide range of sources including your competitors, third-party tools, industry data, your Google Analytics account and suggestions from Google.
• Keyword Analysis – We follow our proven process to identify the keywords that appear recurrently in the initial list.
• Keyword Grouping – The entire list of keywords is categorised into different targeted groups. Most complex and time consuming, this is the process that helps us identify opportunities that align with your goals. This process essentially paves the way for an effective, proactive content strategy that will help your website in terms of on-page as well as off-page SEO.
• Keyword Mapping – Now it’s time for our SEO specialists in Tauranga to decide which keywords will go on which pages. We will also create a list of new pages that will be created to target keywords that haven’t been mapped on your site yet.

Competitor Analysis

A deep dive into your competitor’s SEO strategy can reveal a wealth of useful data and insight that can put you ahead in the game, driving your search engine rankings.

Here at BWG, we leverage holistic strategies that make a positive impact on your SEO campaign. To put our best foot forward for your SEO campaign, it’s important we understand what it will take to outperform your biggest competitors.

To do that, we take a comprehensive look at your competitors’ profiles and their online presence, including the keywords they are targeting, the quality of the content they use, their inbound link profiles and many other critical aspects.

Based on the data we unearth from this research, we can put in place a solid plan to boost your online visibility, improve your authority and put your website ahead of your competition in the search results.

Our SEO team in Tauranga will report our findings in the form of a Competitor Analysis document that will outline who your main competitors are, the strategies that are working for them and those that don’t along with a deep and holistic comparison over several crucial factors and a bespoke action plan for your SEO campaign.

Technical SEO & Site Audit

• Technical SEO is at the core of a successful SEO strategy. Although on-page optimisation, backlinks and quality content can boost your SEO campaign, they are ineffective without a robust technical foundation.
• Our SEO experts in Tauranga can take care of the technical aspects of SEO as well as website development. We can not only identify the most important factors but we can also update them quickly. Our SEO audits cover every aspect of your website’s performance including an in-depth review of the technical aspects.
• As part of our technical SEO service, our experts will optimise your site’s infrastructure to ensure search engines can easily and properly crawl and index the pages. Technical SEO isn’t concerned with your site’s content. Instead it is focused on your site’s set-up and aspects like page speed, XML sitemaps, URL structure, structured data, schema markup, robots.txt and navigation.
• If these words sound complex and overwhelming, fret not. You don’t have to know or understand these terms to benefit from our technical SEO services. We not only handle the basics such as schema markup, page speed, mobile responsiveness and crawl errors but we also take care of aspects that most agencies don’t cover. We will meticulously analyse the site architecture and structure, code, user experience and backend plugins among other things to ensure everything works to perfection.

Link Building

Inbound links are a huge factor in determining your site’s authority, relevance and expertise in your niche. Backed by our unmatched approach to link building, we design a customised outreach campaign to earn high quality inbound links for your website.

The best inbound links are earned and not artificially created. They are built on real relationships that we have fostered since our founding.

Over time, our SEO agency Tauranga has built deep friendships and solid contacts in the industry from webmasters to bloggers, who we can rely on to earn you highly coveted backlinks.

We begin by getting to know your business, your products/services and your goals. Next, we build a bespoke link building strategy that matches with your target keywords and the pages you want to improve visibility for. We leverage competitor analysis to identify the best link building opportunities to boost your domain authority.

Content Writing

Content is a fantastic way to drive organic traffic. But effective SEO content optimisation needs a plan. If you over-optimise your content (keyword stuffing), you may attract a Google penalty. On the other hand, if you don’t optimise it right, you may never see the results you seek.

That’s where our SEO experts in Tauranga can help.

At BWG, we will map out a content strategy for using your target keywords and creating quality content that engages your visitors. These are the core principles of good SEO content writing.

SEO content writing isn’t just about targeting your keywords. It’s equally about delivering value to your audience, providing answers to their questions and offering solutions to their biggest pain points. It’s about creating an authoritative piece that demonstrates your expertise. The focus should be on your readers and not on boasting about your brand.

Our SEO copywriters will follow all the best practices of SEO content writing to deliver a winning content strategy for you.

Conversion Rate Optimisation

Conversion Rate Optimisation (CRO) is an important process that can help improve your website’s ability to convert visitors into leads and customers. Your conversion rate refers to the percentage of visitors who take the desired action – such as clicking the buy button on your site, filling out your contact form, subscribing to your email newsletter or downloading a free factsheet.

The conversion can differ from business to business. Moreover, every page on your site may not have the same conversion goal. A service page could be aimed at having visitors contact you, while a product page might be focused on getting your visitors to buy your product.

CRO is all about making the most of your incoming traffic. And what does it take to improve your site’s CRO? A great user experience (UX), well-designed sales funnel and engaging content among many other things. Most importantly, a team of marketing specialists who can design a winning CRO strategy for you.

By optimising your website for conversions, our SEO experts in Tauranga can help:

• Drive your revenue
• Grow your company
• Reduce acquisition costs
• Generate highly qualified leads
• Generate more repeat sales