Digital marketing in Auckland & NZ is no longer an option for companies wanting to remain competitive. You need digital marketing to build your brand, find new customers, and retain the customers you already have. If you don’t do digital marketing, your competition will, and you will quickly start to fall behind.

This is where we can help at Business Website Group – Digital Marketing Auckland. We offer tailored and affordable digital marketing solutions that will generate a return for your business. Contact us today to find out more.

What Is Internet Marketing In NZ?

Internet marketing Auckland involves using various strategies and tools to increase your visibility on the web. It is also about attracting customers when they are in the decision-making stage of their buying journey. In addition, internet marketing is about building closer relationships with your customers.

What about internet marketing NZ, though? This covers strategies aimed specifically at Kiwi audiences. After all, you don’t want to spend money advertising and marketing to people who will never buy from you because they are in the wrong location.

At Business Website Group, we’ll ensure you get the right Digital marketing strategy for your business, plus we’ll ensure that strategy is aimed at the right people.

Data-Driven PPC Management Services in Auckland

Google Ads is a fantastic way to get your brand in front of your target audience quickly and effectively. Most people look to Google for information about products/services they are looking to buy. PPC advertising is a great way to reach these users who are actively searching for the products/services you offer.

BWG is a Google Ads agency in Auckland with experienced PPC specialists who will manage your campaigns on the world’s most popular ad platform – Google Ads. Our PPC Ads specialists will design highly targeted, scalable and effective ad campaigns so you can rank at the top of Google, generate qualified traffic and increase sales.

Businesses across New Zealand trust BWG as their Google Ads management agency to:

• Design, launch and manage new Google Ads campaigns.
• Optimise their existing PPC campaigns for better ROI.
• Reduce wasteful ad spend on poorly designed PPC campaigns and expensive keywords.
• Drive leads and sales.

To generate a high return, you need an experienced Google PPC Ads management agency that has a data-driven approach, constantly optimises your campaigns and analyses your entire sales funnel to drive conversions.

Our PPC specialists have years of experience in creating Google Ads for clients across varied industries. Our Auckland-based PPC specialists are fully trained to reduce wasteful clicks, lower your cost per acquisition and maximise the returns on your investment.

We recognise that when it comes to Google Ads, there are many confusing terms and acronyms. We are here to take the hassle out of paid search marketing. Our approach is simple and straightforward. We cut to the chase and analyse the data to supercharge your PPC campaigns to maximise profits.

In short, we make Google Ads work for you!

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So, for example, if you are searching for “Google Ads digital marketing agency in Auckland”, a landing page that focuses entirely on Google Ads will do better than a landing page that describes all the digital marketing services the agency offers in Auckland.

In addition to being focused on the user’s query, the landing pages you use in your Google Ads campaigns should be optimised for conversions.

At Business Website Group, our team has the skills and knowledge required to create landing pages that get results. This includes designing and developing the landing page as well as creating all the content.

Keyword Research

Keyword research is a massively important part of running a Google Ads campaign. Getting this part wrong can mean the difference between spending lots of money for very little return or getting a healthy return on investment.

Keywords, however, are one of the most complex parts of digital marketing in Auckland. This is because of the many different ways you can use to set up keywords, plus not all keywords are as good as others.

Too often we see Google Ads campaigns that target keywords that attract the highest average number of visitors every month – the Keyword Planner tool in your Google Ads account can give you this information. The thinking with this approach is that by including keywords with the most searches you will get the maximum number of clicks.

This isn’t necessarily the case, plus it takes no account of buying intent.

Taking into account buying intent means predicting or analysing the intent of the person using the keyword. The aim is to focus primarily on keywords that have strong buying intent.

As an example, let’s say you are a building company that does kitchen and bathroom renovations in the Auckland area. The keyword “kitchen” will probably have a very high number of searches in your target area, but it is very hard to define the intent of someone using that keyword in Google search.

You certainly can’t say for sure that people using this keyword are looking for a kitchen renovations contractor.

However, with the keyword “kitchen renovation contractor in Auckland”, the intent is clear, i.e. it is likely people using this keyword are planning a kitchen renovation soon and are searching for a suitable contractor.

So, at Business Website Group, we don’t just conduct keyword research. Instead, we do in-depth keyword research that focuses heavily on buying intent and matching that intent with the objectives of your business.

Call Tracking Integration

Call tracking involves tracking how many people called your business as a result of seeing one of your ads. It primarily applies to mobile users and people who click on the phone number listed in your ad. Clicking on that phone number opens up the call app on their phone with your number already filled in, making it as easy as possible for the user to call you.

Google Analytics Set Up and Integration

Google Ads provides a lot of useful analytics and tracking information, but you will get even more information and detailed analysis with Google Analytics. This is because Google Analytics tracks how everyone uses your website and not just the performance of your Google Ads campaigns.

This helps you measure all your digital marketing activities here in Auckland and anywhere else.

If you don’t have Google Analytics set up, we can set it up for you and will get it running on your website.

If you already have Google Analytics, we will integrate it with your Google Ads account.

Monthly Reporting

A crucial part of running a Google Ads digital marketing campaign in Auckland is to regularly review progress and measure success. To make this easier, we’ll provide you with an easy to read and comprehensive monthly report that highlights all the key aspects of your campaign.

Hosting Server Set Up

This service applies if you don’t have a website or don’t want the landing page for your Google Ads campaign to be a page on your website. In this situation, we can set up hosting specifically to host the landing page or pages that are part of your Google Ads campaign.

Domain Name

Following on from the last point, you will need a domain name in addition to hosting if you want the landing page for your Google Ads campaign to be separate from your current website. You will also need a domain name (website address) if you don’t have a website but want to run a Google Ads campaign.

Ad Copy Creation

Our experienced and skilled digital marketing experts in Auckland will also create the text for the various ads in your Google Ads campaign. This process includes ensuring the ads adhere to Google’s strict policies on what you can include in a Google Ad.

Crucially, however, it also includes ensuring the ad is as compelling and engaging for visitors as possible.

Remember, a person viewing a Google search results pages will see up to four ads at the top of the page and more at the bottom. This is in addition to the 10 standard search results that are displayed and possibly other Google information (maps, videos, products, etc).

Therefore, your ad needs to get attention and it needs to be interesting enough for the user to want to find out more. This is what we do at Business Website Group.

Ongoing Optimisation

Another key component of running a successful Google Ads campaign is ongoing optimisation. After all, every day, week, and month your ads run, the more information you will have.

At Business Website Group, we have the knowledge and experience to understand the historical data that Google Ads records, plus we have the skills to use this data to make ongoing adjustments and improvements to your campaign.

This includes everything from tweaking budgets to keyword lists to ad copy. We run split tests as well, where we make a single change to an aspect of your campaign and then run the original version and the version with the slight change at the same time. With this type of test, we can determine which is the better option.

When you choose us as your digital marketing company in Auckland, you will get a team that is proactive and focused on making improvements every month.

Get in Touch Today to Discuss Your Digital Marketing Requirements in Auckland

The aim of this page is to give you the information you need to make an informed decision about the digital marketing company in Auckland that is right for your business.

At Business Website Group, we’d love to move beyond the generalities to discuss how we can help your business with its Google Ads PPC campaigns. Our digital marketing services are fully customised, and we work with companies throughout the Auckland area.

To find out more and to discuss your website and objectives with a member of our expert team, please get in touch with us today. We’ll help you move from a position of spending money on Google Ads (or thinking of spending money if you don’t currently have a campaign running) to generating a healthy return on investment from Google Ads. Contact us today on 09 390 3997 to find out more.

Our Google Search Services in Auckland

Keyword and Competitor Research

Once we have a clear understanding of your product/service, we begin with keyword and competitor research. We analyse your current Google Ads campaigns, carry out an in-depth keyword research analysing thousands of keyword phrases and also look at the keywords that your competition is targeting. This data-backed approach sets the stage for a successful Google Ads campaign for your business.

Create Campaigns and Ad Groups

One common mistake most PPC beginners make is creating just one ad. That’s a recipe for disaster if you ask our Google Ads specialists in Auckland. Once your overall budget has been set, we will pick multiple keywords and split them over multiple campaigns. We will further divide them into ad groups. This structure helps us to monitor the performance and success of each ad group in your campaigns, which enables us to focus on the most successful ads.

Write PPC Ad Copy

The ad copy is the most important part of your PPC campaign. After all, this is the part your audience will read and decide whether or not to click on your ads. Our PPC ad copywriters in Auckland will work their magic to write clear, engaging and compelling ad copy. Each copy will also be optimised for the respective keywords you are targeting and for conversions. We will also carry out split-tests on the creative and ad copy.

Set Your Campaign Live

Now that everything is in place, it’s time to place your ads to go live. Our Google Ads specialists in Auckland will set the ad campaign’s maximum daily budget. We rely on an optimised campaign structure that makes it easy for the bots to understand the data and ensures the ads receive maximum quality score.

Monitor and Optimise

There’s no better platform than PPC when it comes to measuring campaign performance and results. Now that your ads are live, our Google Ads specialists in Auckland will focus on assessing the performance. We use data-driven insights such as click through rates (CTR), cost per click, average ad positions in each campaign, leads/calls/sales and impression share to refine and optimise the PPC ads. This involves funnelling the funds to ads that are profitable and getting rid of campaigns that aren’t. This is known as campaign optimisation and it helps ensure we can improve your ROI over time.