• Three out of four visitors judge a business’ credibility based on aesthetic appeal. How do you perceive a business that has an outdated website? You may become sceptical about their professionalism and legitimacy. You might begin to question the quality of their products/ product or service. You may end up using their competitor instead. No matter what action you take, the reality is that we judge websites based on how they look. And if they don’t appeal to the eyes, you have lost your visitors right there!
• Users form an opinion about your website in less than 50 milliseconds. Users don’t take too long to form an impression about your website. In fact, 50 milliseconds (not even a tenth of a second), are enough for users to decide what they want to do next – explore your website further or go back to the search results. In that fraction of a second, visitors don’t get to click on a link or read your message. Quick judgement depends entirely on your website’s aesthetic appeal.
• Two out of five users will not engage with your site if the content and layout are unappealing. Poor website design not only affects your credibility, but can also put off your visitors. Online users prefer to engage with websites that are well-designed and if the layout is unattractive, you will likely lose a good part of your visitors.

Let’s take a look at some of the top benefits of good website design.

• Establish a consistent brand identity.
• Make a solid first-impression on your visitors.
• Increase the time users spend exploring your website.
• Establish your credibility and build trust.
• Stand out from your competitors with a visually stunning website.
• A well-designed website follows SEO best practices, which can help improve your rankings in the search engines.
• Reduce bounce rates by keeping your visitors hooked.
• Boost your conversions, sales and revenue.

Fully Responsive Web Design

Responsive websites support smaller devices such as smartphones and tablets, offering a seamless experience no matter the size of the device it is being accessed on.

With more than half of the online traffic coming from mobile devices and two-thirds of mobile searches resulting in conversions, investing in a responsive website is no longer an option. Responsive design is good for SEO as well given that Google now has a mobile-first index, which crawls and views a website from the point of view of mobile users.

If your business website is not mobile-friendly, Google may modify your search engine ranking pushing you far down the search results and keeping you away from your target customers.

With our responsive web design services in Palmerston North, we ensure that you get a website that wins customers no matter which device they access your website from.

Search Engine Optimisation (SEO)

A top spot in the search results ensures higher visibility for your website, putting you right in front of your target customers. With improved visibility in the search results, your website will clock-in a higher amount of traffic and clicks, which results in more leads, foot traffic, bookings, online purchases and more.

All our websites are optimised for search engines like Google, Yahoo and Bing to help improve your search engine rankings. On-page SEO is an integral part of our website design services, which ensures your website is ready to rank at the top of the search results, leaving your competitors behind.

We combine the latest strategies in user experience with in-depth insight into the search engine algorithms to reduce your website’s bounce rate, which is nothing but the number of users that leave your website without exploring any other page on your website.

Website Copywriting

Website copywriting is included in all of our web design plans to deliver maximum impact for your online presence. Our experienced copywriters leverage their many years of experience to write compelling, engaging, SEO-friendly copy that converts your visitors into customers.

Every website copy that we write is optimised for your target keywords. Our SEO specialists will identify the most relevant, high value and profitable keywords for your specific industry and business and share them with our copywriters, who will then optimise the content for these keywords.

When people use these keywords in their search queries, your website will show off at the top of the search results. That will give you a huge edge over your competitors. After all, 75% of search users do not look past the first page of the search results.

Content Management System (CMS) 

Your website will be built on a world-class content management system (CMS). Whether it is a brochure website or an online store, a CMS is of great value. It gives your business control over your website, making it easy for you to manage and update your content to make your content marketing strategy work for you.

Whether you are a small business or a global enterprise, a CMS can help you make the most of your website. After all, you won’t have to depend on your website designers to add, edit or update the content and media on your website.

We work with some of the world’s best CMS platforms including WordPress, Magento and Joomla. We will recommend a CMS that’s right for your needs and requirements.

Database Integration

A lot of business websites feature a database to handle functionality like payment processing. We offer complete support for database integration no matter the size or scope of the work involved.

As part of this service, our website design and development team in Palmerston North will work with your business to design and build the database that your business needs.

If you are not sure what sort of database integration your website needs, feel free to discuss with our expert strategists. We can provide sound advice and help you choose a solution to make sure your business receives exactly what it needs.