Trust and Credibility

As mentioned above, three out of four people will form an opinion about your company’s credibility based on your web design. Websites that look professional and modern tend to instill trust. On the other hand, if your website is poorly designed, the visitor may begin to doubt your legitimacy.

Good website design also helps improve trust through brand consistency. This is especially true if you have a reputed, well-established brand; your customers will perhaps recognise aspects like your logo, style or colours. Your business website should consistently reflect your brand, reassuring people who recognise your brand that they are in the right place.

At Business Website Group, our website designers in Queenstown understand the importance of consistent branding. We also know how to incorporate website elements to encourage people to know about your business and convert. We will also align the design and content to deliver a clear message, compelling visitors to know more about you.

Conversion

Good website design can help draw visitors’ attention to your primary message. Whether you want to guide your users to a special offer, help them identify clickable elements and buttons or highlight a call to action, good web design can help achieve your goals, driving visitors to take the desired action.

For instance, the use of white space around a call to action is a highly effective way to draw visitors’ attention to the desired action.

Our web designers Queenstown will pay attention to little details to help improve your website’s conversion rates.

Improved Engagement

Good web design can help ensure that visitors spend more time exploring your website.

When your website is appealing, visitors will want to engage with your website further. The longer the visitors stay on your website, the more they know about your business and are more likely to convert into paying customers.

Improved Search Rankings

Good web design is not just about the aesthetic aspects of your website. The invisible aspects of your website can greatly affect your search engine rankings.

A website may look fantastic but if the coding is cumbersome or the page load speed is slow, it will drive your web visitors away and affect your SEO rankings negatively.

In addition, there are many other website design elements that can affect how you publish the content on your site, which in turn can have a great impact on how the search engine bots crawl and index your site.

So if your on-page optimisation basics are not good, you will have a bad start in the search results.

Our web designers in Queenstown will build an agile, user-friendly and fast-loading website that is optimised for the search engines and ready to supercharge your company’s online presence.

Navigation 

Your navigation is an important part of your website design, especially when you expect to add several pages to your website. The navigation essentially includes a well-labelled navigation menu that lists all the different pages on your website.

When your website’s navigation is well-designed, visitors can explore and understand your website easily and quickly.

Minimalist intuitive navigation main you can ensure users have a good experience exploring your website, making them want to come back for more.

Remain Competitive

Your competitors are using great website design to attract customers and grow their business. So if you want to have an edge over your competitors, you must invest in good website design.

If your website is poorly designed, outdated, slow or old, it is likely putting off visitors, sending them away in search of better websites. This way, you are essentially sending away prospective customers to your competitors.

In short, you are losing valuable leads to your competitors. Your loss will be their gain as they attract more leads as their website is more appealing and user-friendly.

Your website is an excellent opportunity to stand apart from the competition. When you are competing with other companies, you are pretty much offering similar services and pricing. You need an edge over them in some way, and your website can help you do that.

With a professionally designed website, you can showcase your expertise and communicate to your audience why they should choose you over other businesses.

Content Management System

You need a website that is easily scalable as your business grows, works efficiently with third-party applications and is easy to use.

Our website design agency has account managers who will ensure you get exactly that. All our websites are built on WordPress, the world’s most popular and powerful content management system.

WordPress is an extremely flexible, adaptable, scalable, secure and user-friendly content management system. This means that you can easily add new content, edit existing content and make updates to your website without waiting on your web design agency.

Focused Sales Funnel

It is good to generate a ton of traffic to your website, but it is even more important to convert that traffic into paying customers. Your website should use engaging content, compelling calls to action, conversion optimised landing pages and contact forms to convert your visitors into leads and customers.

Our web designers in Queenstown and digital marketing specialists will work with you to make sure that every aspect of your website is aimed at successfully converting your visitors into customers.

Brand-focused, Engaging, Compelling Content 

The content on your website is as important as the design. Your visitors are likely to see you as an industry expert, trust you and purchase your products when you provide value to them in the form of useful, engaging content. Strategically writing and marketing your content is at the core of growing your online presence.

Our team of experienced copywriters will create useful, valuable, brand-focused content that will drive traffic, engage visitors and compel them to take action.