Stay Competitive

Your competitors are leveraging website design to win customers. If you want to stay competitive or better yet, gain an edge over them, you must invest in a well-designed website.

By not investing in a professional website, you are losing precious leads and customers to your competitors. While you are falling behind, they are soaring ahead, generating sales and growing their business.

With a well-designed website, you can showcase your work, establish your expertise, demonstrate how you can solve their problems and show them why they should choose you over your competitors.

Provide Stellar Customer Service

With a website, it’s easier to provide information about your products/services and deal with customers’ queries and concerns. Moreover, by adding a FAQ section, you can easily answer the most common questions. In essence, a good website minimises the need to spend on customer service executives.

Mobile Responsive Website Design

Today, 80% of the population carries a smartphone and they are using it to not only consume content on social media platforms, but they are also using it to browse the internet. In fact, more than half of online traffic is now through a mobile phone or tablet. This means that your website should offer a consistent experience no matter how small the device it is being accessed on.

Moreover, Google prefers websites that are mobile-friendly. Why? Because Google wants to offer its search users the best experience. So if your website is mobile-friendly, Google may give you a ranking boost.

Our website design agency in Rotorua will build mobile responsive websites right from the start to make sure you are converting your visitors into paying customers no matter the device they are on. We will take either a mobile-first or desktop-first approach depending on your industry, to make sure you are making the right impression right from the word go.

Optimised for the Search Engines

Your website serves no purpose if no one sees it. Traffic through the organic search results is likely to result in sales. We optimise every single page on your website to increase your chances of ranking in your search results. We do that by identifying relevant, profitable keywords and creating compelling content that is optimised for those keywords.

Once your website is live, our digital marketing specialists in Rotorua can provide ongoing SEO services to improve your rankings in the search engines.

There are several SEO strategies to improve your website’s online visibility but our focus is to drive quality traffic that turns visitors into customers. We provide the complete range of SEO services including link building, on-page SEO, off-page SEO, technical SEO and SEO content writing.

Conversion Focused Websites

Once people arrive on your website, the end goal is to turn them into leads or sales. Guiding your visitors to pursue your call to action is really important.

In addition to designing a modern, clean and customised website for your business, we will incorporate clear and compelling calls to action into your website to maximise conversions. We pay attention to every little detail from the written copy to imagery.

Customised Websites

Every website we build is customised to suit the needs and wants of our clients. Every business is unique and that is why a generic, template-based website won’t cut it. When you want to stand out from the competition and present your business as an industry expert, you need a website that is tailored to your brand and target audience.

Whether you need a brochure website for your plumbing service, an online booking system for your restaurant or an ecommerce platform for your brick and mortar business, we will plan and develop a website that will boost your online presence, increase your brand recognition and drive your profitability.

Our Website Design Services in Rotorua

Whether you have just started your search for web design agencies in Rotorua or comparing quotes, it’s important to choose an agency that delivers the services you need. By getting to know the different services offered, you can decide which services you need and accelerate the decision making process.

Our website design agency in Rotorua offers the following services:

Website Design Services

A website design service is focused on building a brand new website for your business. With our web design services, you receive a completely customised website that is tailored to your business.

The cost of your website will depend on a range of factors including:

• The design or style of your website
• The number of pages you need
• The copy for your website pages
• The content management system (CMS) you choose
• The features and functionality you need
• The need for an ecommerce solution 

When you want a website that delivers the results you seek, be sure to partner with a web development agency that offers the services you need. For instance, if you need help writing content for your website, choose an agency that offers copywriting services.

Website Redesign Services

A website redesign project is focused on making updates to your website to make it relevant to your current requirements. For instance, if your website is desktop friendly but does not cater to mobile users, it’s important to update it so it is mobile responsive and continues to reach your target audience no matter which device they use to access your website.

So your website redesign project may include one or more of the following updates:

• Graphics
• Mobile-friendly design
• Navigation
• Calls to action
• Content
• User experience
• Checkout process

When it comes to a redesign project for Rotorua business, it’s important to choose an agency that has experience in redesigning websites. Avoid partnering with inexperienced or new agencies, which could worsen the user experience. After all, you don’t want to end up with a website that drives your visitors away.

Landing Pages 

A landing page is an important part of a successful Google Ads campaign. You must send your ad traffic to a well designed, compelling landing page.

If people click on your PPC ad but land on a page that makes no sense or is not relevant to their search query, you can be sure that they will leave your website no sooner than they arrive – and that does no good to your PPC campaign.

If you are planning a Google Ads campaign and landing page design, it’s important to choose an experienced agency. Here at Business Website Group, we not only specialise in landing page design but we also excel in Google Ads management. We combine our creative design skills with PPC proficiency to maximise your returns.

As part of our landing page services we offer the following:

• Mobile-friendly design
• Conversion tracking
• Call tracking
• User testing
• Market research

A landing page that boasts these features will drive conversions, and maximise your ROI. For instance, with user testing, our web designers will optimise your landing page for usability and conversions. On the other hand, a poorly designed landing page won’t get you anywhere and you may only end up wasting your ad spend.

User Experience Testing

Businesses that invest in User Experience testing can expect a huge payoff. UX testing, on average, offers an ROI of 100x, which is extraordinary and can have a huge, long term impact on your sales, revenue and growth.

Typically, UX testing is comprised of the following three steps:

• UX audit – In this first website audit stage, our Rotorua web design team will meticulously review every element and feature of your website.
• Analysis – During this stage, we analyse our findings and identify areas that need improvement.
• Implementation – During the final stage of UX testing, we make our recommendations and go on to implement them flawlessly.

Do take note that not all web design agencies in Rotorua may implement their recommendations. So be sure to review the agency’s service deliverables before partnering with them. Here at Business Website Group, we can not only make recommendations, but we will also implement them.