Good design is key. After all, first impressions mean everything. In addition, your website must fulfil various other responsibilities:

• Build Trust – A website designed by our professional web design team in Wellington will establish a professional image of your business. A good website is one that’s consistent. Every page on your website is designed to be consistent with your brand and messaging. Otherwise, visitors will be confused and in frustration, they may leave your website.
• Stand Out – When consumers want information about a product/service or a local business, they turn to online search. If they were to find your website in the SERPs and choose to click on your page, you want to welcome them to a website that is aesthetically appealing, easy to use, offers useful information and leaves a lasting impression on them, whilst setting your business apart from the competition.

Our website design experts in Wellington take the time to understand your business, offerings, goals and target audience. We take this information to build a bespoke website that’s consistent with your messaging. Every aspect of your website from design and aesthetics to functionality and navigation will be designed to ensure continuity with your brand and messaging.

Using in-depth research and top-quality expertise, we build websites that drive traffic, impress and engage visitors, generate leads/sales and make your visitors come back for more.

Website Design Wellington – Our Process

A successful website is one that’s user-friendly. Our collaborative approach sets the stage for a successful web design project. We keep things simple and straightforward with every decision driven by your goals, data and team.

• Research – To plan and develop the best web design solution for your business, it’s important to understand your requirements. Our web design team in Wellington will start off with a kick-off meeting and an in-depth analysis of your SEO, Google Analytics and competitors. We will assess your business plan to identify how your organisation is positioned in the market. We will carry out competitor research to identify what’s working for them and what’s not. We will use all of this information to put together a web design strategy for your business that will work as a guide for us to deliver a solution that meets your requirements.
• Sitemap – We will assess your current website and content structure (if applicable) and identify what features to retain and what to improve. During this phase, we build a strategic sitemap for your new website. This sitemap will serve as the blueprint for your website’s structure – from the features and content to where all of it will go.
• UX Prototyping – Based on the information gathered during our initial research and the sitemap, our website experts in Wellington will create a working prototype of your site. This framework is simple and basic, allowing you to explore the different page templates, interact with all the links, forms and menus, and test navigation. This will enable us to finalise the functionality of your website.
• Content – Once you approve the layout and functionality of your site, the prototype is ready to be populated with content. We will gather all the headlines, text blocks, menu items, CTA buttons and copy for each page.
• Style Guides – It’s now time to begin decorating your site and choose the typography, colours and elements that will bring to life your brand’s personality. We will keep your aesthetic choices separate from content and functionality to ensure each area of your web design project receives due attention.
• Design – We will put together the style tiles and prototypes to give shape to the final version of your website. From designing the homepage to templates for inner pages, from typographic styles to hover states, we finalise the design elements that will be incorporated across your website.
• Development – Leveraging the latest CSS3 techniques, our web development team in Wellington will write the code to bring your prototype to life. The purpose of this phase is to build a custom WordPress website that’s modular yet scalable. It can grow as your business grows without the need for full redesigns or rebuilds.
• Content Migration – It’s time to fine-tune your website and begin moving all the stunning copy to your website. We will also be resolving any issues and fixing bugs that may crop up. We will also migrate your current blog if any and give the finishing touches to your site.
• Training – It’s time to hand over the control to your website to you and explain all you must know about maintaining your website. Our web design team in Wellington will provide WordPress training so you can add, update and edit the content on your site easily.
• Website Launch – Now that the bugs have been taken care of and the finishing touches have been given to your site, it’s time to plan its launch. We’ll make sure your site has been submitted to the top search engines for indexing and that analytics are in place.
• Digital Marketing Strategy – Your work isn’t over just yet. In fact, there’s much to do to maximise your visibility online.  After all your website can’t do all the work on its own. Performance and SEO are a proactive process, supported by strategies such as PPC, social media and content marketing. We can provide all the additional support and services you need to help rank your website to the top of the SERPs.

What You Get with Our Website Design Service in Wellington

• Experienced Team – You get a team of experienced web designers and digital marketing specialists who will put in their expertise and creative ideas to build a world-class website for you.
• User-Friendly Design – We ensure that your website is easy to use and intuitive to navigate. Visitors will be able to find the content they are looking for easily and quickly.
• Bespoke Design – We will build a completely customised website that will align with your business, products/services, brand identity, goals and target customers.
• Designed for Your Audience – We will build a website that only meets your expectations but also meets the expectations of your end-users – your visitors, customers and prospects.
• Conversion Optimised Design – Every design feature and element that we choose for your website will have a purpose – to maximise conversions whilst ensuring they go together as a whole to help achieve the desired results.
• Clear Layout – Your website’s landing page will have a clearly defined flow that visitors can easily follow, leading up to clear, compelling CTAs.
• Responsive Design – To offer a seamless experience on all devices – from desktops and tablets to smartphones – we leverage responsive design principles to develop your website.
• Psychological Persuasion – Based on our initial research, our web design team in Wellington will identify the pain points of your target customers, and reflect it in the design and content to show you understand their pain points and have the right solution.
• Unlimited Revisions – We’ll begin the web design process with a design brief but as part of the brief we will offer unlimited revisions to arrive at a design that you are completely happy with.
• Strong CTAs – The calls to action we create and place on your site will play a huge role in driving conversions and sales for your business.
• You Own the Design – You will own the copyright as well as intellectual property rights for any web design that we come up with for your business.
• SEO-Friendly Website – Every website we build is optimised for the search engines like Google, Yahoo and Bing. On-page SEO and technical SEO will be an integral part of our web design process to help give your site the right start in the search engines.